• Stan Cross

  ____ CEO, Co-Founder
  Stan is a pioneer in the field of sustainability having spent 20 years as an entrepreneur in the non-profit sector developing and leading triple-bottom-line programs, fundraising and engaging in high-level strategic planning, including as Director of Warren Wilson College's Environmental Leadership Center. Stan graduated from Skidmore College with undergraduate degrees in Psychology and Business and received his Masters of Arts and Science degree from UNC Asheville. He is a graduate of ScaleUp, a competitive US Small Business Administration program, and is currently participating in Elevate, an MIT-designed mentor program, both of which provide training for CEO’s transitioning companies from start-up to high-growth. Stan served on Warren Wilson College's Board of Trustees, and was board president of Evergreen Community Charter School for 6 years responsible for all fiduciary, legal and personnel matters associated with the $3.5 million annual operation. Stan serves on the steering committees of Plug-in North Carolina and the US Department of Energy’s Clean Vehicle Coalition, and he is a Vistage member.
• Matthew Johnson

  ____ COO, Co-Founder
  Matt has been an entrepreneur and small business owner for over twenty years. He opened his first bicycle shop, BioWheels, in Cincinnati, OH in 1993 and opened a second shop in Asheville, NC in 1999. Matt led BioWheels to 20% annual growth, selling over 16,000 bicycles in 15-years. In 2007 he oversaw expansion of the Asheville store, designing and managing the construction of the first commercial green building in Western North Carolina. Since co-founding Brightfield Transportation Solutions in 2009, Matt has been responsible for product design and patenting, project management, vendor relationships, and business administration. Matt graduated cum laude from the Cincinnati College Conservatory of Music and is currently participating in Elevate, an MIT-designed mentor program that provides training for founders transitioning companies from start-up to high-growth.
• John Minor

  ____ VP for Sales and Marketing
  John developed and led Brightfield’s Go to Market Strategy. He oversees the development and growth of Brightfield’s sales strategy, sales team, client management, and product marketing. John is the former Marketing Manager for Volvo Rents Construction Equipment for the Eastern Region and Canada. He managed over 300 sales reps and marketing/sales strategy for 130 Volvo Rents stores across the country. He was responsible for building regional marketing plans and sales strategies, coordinating production of needed creative items, and implementing the created marketing and sales strategies within Volvo’s sales teams. John is also the Co-founder and Marketing Strategist of Delmino. He has extensive experience in strategic sales and marketing in a multitude of industries including hotel, financial, commercial real estate and construction. John holds a Masters degree in Human Resources with a focus on organizational performance and strategic process implementation.
• Ged Moody

  ____ VP for Strategic Partnerships and Informatics
  Ged is an ardent entrepreneur with a history of innovation in information technology, healthcare, energy, higher education, and sustainability-oriented businesses. Ged leads Brightfield’s ongoing patent and IT development and forges strategic partnerships that drive sales, increase market position and add company value. As technologist, Ged has hands-on experience in software development, systems architecture, and a management role in a large software firm. As a business leader, he has envisioned and brokered numerous strategic partnerships, creating value for customers and business partners alike. Ged’s authentic focus on broad-based sustainability is grounded in and evidenced by his leadership of the Office of Sustainability at Appalachian State, where he helped guide the university to positions of national prominence and continues to serve as Special Assistant to the Chancellor for Sustainability. Ged is also a member of the Plug-in North Carolina steering committee.
• Marjorie J. Maginnis

  ____ General Counsel
  Marjorie has served as Brightfields General Counsel since 2011. She has 20 years of legal experience having served as In-House counsel and worked in private practice representing clients in a variety of matters including: commercial transaction, residential and commercial land acquisitions, employment matters, administrative proceeds, mediations, arbitrations and appeals. Marjorie is a Shareholder at Maginnis Law Firm, PC, focused on commercial and property law. Prior to entering private practice, Marjorie served as In-house Counsel for an International Elevator Company where she managed employment related litigation, created Loss Prevention and OSHA training programs and drafted and implemented national drug testing for more than 12,000 union and non-union employees nationwide and in Europe. She earned her JD with Honors in 1996 from St. Thomas University School of Law and her B.A. in Communications from The George Washington University in 1989.

In 2009, Brightfield^® Transportation Solutions (BTS) began as a conversation among friends who shared a deep appreciation for nature, entrepreneurship and a longing for more environmentally sound and socially responsible transportation. Those early conversations turned into rough sketches and then draft business pans. We honed our ideas, exposing the cutting edge where our strengths could be leveraged to create opportunity. What we came to were four key realizations:

• the American automobile fleet is beginning the transition from oil to electricity because over the next decades the supply of oil will dwindle;
• we have the technology and know-how to fuel electric vehicles effectively and reliably with renewable solar power;
• there is an unmet need for durable EV infrastructure that supports and inspires a vibrant EV market place;
• marrying the renewable energy and alternative transportation sectors through the manufacturing and deployment of solar powered EV charging stations creates meaningful and secure jobs.

There was little to work with in 2009. As we began the process of wrapping our brains around the science, economics and solutions of EV infrastructure. We researched every EV study, EV infrastructure component, solar photovoltaic product, existing and developing EV, market forecast and regional economic development plan we could get our hands on. Each new piece of information—from Project Get Ready, to the Electrification Road Map, to the roll-out of the Leaf and Volt, to Department of Energy goals, to North Carolina’s clean-tech sector focus - each confirmed that we were riding the wave of innovation on rising seas of possibility.

Like every great business idea before us, there comes the need for capitalization. Our initial need was met by a grant from the North Carolina Department of Commerce’s Green Business Fund that, through the State Energy Office, administered US Department of Energy American Recovery and Reinvestment Act money aimed at growing the nation’s renewable energy sector. The grant enabled us to achieve our primary start-up objectives:

• locally design and manufacture solar supported EV charging stations we call Brightfields^®;
• build strong public/private partnerships with city, county and state government that result in Brightfields^® being built on publicly accessible municipal and state-owned property;
• create collaborative relationships with regional organizations to support EV advocacy, infrastructure deployment, market development and funding;
• develop three public service announcements to provide EV education and inspiration to the public;
• launch a website to share the Brightfield^® TS vision, link the public to quality EV industry research, and demonstrate the possibility and desirability of solar-fueled transportation.

The result was the deployment of the first 4 Brightfield^® Charging Stations that generate solar power and provide durable and protected EV charging. Because Brightfields are grid-tied, solar fuel is generated and put on the grid whenever the sun is shining and electricity is dispensed from the grid to vehicles rain or shine, day or night. Brightfields^® provide consumers with the environmental, economic and social benefits of driving on sunshine.

BTS leveraged that success and entered onto partnership with Nissan North America and NRG Energy’s EVgo division-a partnership that resulted in 17 dual-cord 50kW DC Fast Chargers (DCFC) deployed in North Carolina and Tennessee. These dual-cord DCFC technology is able to charge any EV model—whether SAE and Chademo plug equipped—from empty to full in under 30 minutes. Chargers were deployed at high utilization municipal downtown parking locations and at private sites, such as convenience stores and shopping centers that offer good highway access and a quality retail experience. Locations include Chapel Hill, Durham, Greensboro, Salisbury, Charlotte, Asheville and Knoxville.

BTS continues to garner support from industry partners, investors and grantors to help shift America from dependency on fossil fuel to driving on sunshine.

BTS Success to Date:

• BTS has worked with municipalities and businesses across NC to deploy over $1.5 million of DCFC and solar-integrated Brightfields on public and private property.
• In 2014, BTS partnered with Nissan and the NC Clean Fuel Advanced Technology fund to deploy 11 DCFC units across NC.
• In 2015, BTS again partnered with Nissan and NRG Energy to deliver another 10 DCFC units in NC and TN markets.
• BTS is a founding partner and on the steering committee of the NC Plug-In EV Task Force.
• BTS has been recognized by D.O.E. Clean Cities, NC PEV Task Force, and the NC Sustainable Energy Association as an outstanding community partner.
• BTS has remained committed to manufacturing Brightfields in NC with American made steel and solar components.

Brightfield Testimonials:

David Gantt, Chairman Buncombe County Board of Commissioners

“BTS is an innovative Asheville company with the know-how and integrity needed to get the job done. I was extremely impressed with their ability to deliver on the NC Green Business Fund grant that provided our county with 10 solar integrated EV charging stations and supported 100 quality jobs.

Maggie Ullman, former Asheville City Chief Sustainability Officer

“BTS and the City of Asheville partnered to install on municipal property the state’s first privately owned, solar power-integrated Brightfield Charging Station. Asheville City’s sustainability, city manager and legal departments worked with BTS to develop a public/private partnership framework and land lease agreement model that enables the City to receive Brightfield Charging Stations with no upfront cost, and allows BTS to own, operate and maintain the charging stations and control system revenues for a fixed period of time. It’s a win win.

John G. Pierce, UNC Asheville Vice Chancellor of Finance & Campus Operations

“BTS’ business approach is highly collaborative. When they came to UNC Asheville to place a Brightfield on our campus, they did so committed to engaging campus stakeholders and delivering solutions that fit UNC Asheville’s needs. As an institution committed to sustainability, UNC Asheville values our Brightfield Charging Stations for the transportation fuel cost and emissions reductions they provide, and as a powerful marketing tool that communicates UNC Asheville’s sustainability commitment.”

Matthew Raker, former AdvantageWest Vice President, Entrepreneurship

“AdvantageWest has been engaged with BTS over the past five years having supported their initial deployment of charging stations and provided them with Advantage Opportunity Fund funding. We believe that BTS’ Solar Driven Experience is a strong economic development opportunity for the region that will deliver significant tourism revenue, job creation and renewable power production. AdvantageWest is committed to assisting BTS bring investors to the table and help raise the capital needed to fully execute the Solar Driven Experience state-wide.”

Brightfield^® Transportation Solutions Mission:

Brightfield® Transportation Solutions provides business-to-business clients with electric vehicle charging solutions that integrate solar power and innovative value-added services. Our patented Brightfield® Charging Stations increase clients’ customer and employee loyalty, showcase their sustainability values and enable them to capitalize on the shift to electric transportation.

Brightfield^® Transportation Solutions Vision:

To become the leading brand of solar-integrated and value-added electric vehicle charging solutions.