The Solar Driven® Experience

The Solar Driven® Experience

BrightField-Solar-Driven-Experience-Feeder-Markets Brightfield has a vision: a multi-million dollar regional EV infrastructure roll-out we call the Solar Driven® Experience. During the first phase of this project, BTS will work with EV manufacturers to secure funding to make the Asheville region the nation’s first EV travel destination—3 million visitors to our Blue Ridge Mountain home will have the opportunity to rent an EV and drive on sunshine. This phase will take approximately 2 years to install 28 Brightfield® Charging Stations equipped with a total of 162 EV chargers and 140kW of solar fuel capacity, enough to provide 840,000 EV miles traveled. These Brightfield® Charging Stations will be deployed at travel destinations, hotels and downtown commercial districts. This project will provide the auto industry with unprecedented EV marketing, consumer test drive and market research opportunities. By 2016, it is forecast that over 20,000 EVs will be owned by consumers in Asheville’s primary tourism feeder markets.  Given that the consumer demographic and psychographic that the auto industry is targeting for early EV adoption match the demographic and psychographic targeted by the Asheville area tourism industry, Brightfield TS will initiate the second phase of the Solar Driven® Experience: install 12 DC Fast Charge Brightfields® at strategic locations between the feeder markets and Asheville, and install 500 kilowatts of new solar capacity.  Completion of this phase will enable consumers to take their new EV on vacation to a destination equipped to provide them with a secure and exciting automobile adventure, and will position Brightfield TS to replicate the Solar Driven® Experience across North Carolina, the country’s  6th most visited state. The Solar Driven® Experience follows efforts nationwide to create a truly vibrant EV market opportunities.  Brightfield TS is bringing together the Asheville region’s economic engine, tourism, with clean tech cluster development efforts, regional municipalities, national parks, hotels, travel destinations, and rental car companies to approach auto manufactures and grant makers for EV infrastructure funding. Brightfield TS is setting the stage for a consumer EV experience that will propel the EV market forward and prove beyond doubt that America can drive on sunshine.  

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